New recipe improves the best-selling Jack Link’s brand of meat snack

Leading meat snack producer Jack Link’s has launched a new improved recipe for all of its best-selling jerky range.

Commenting on the launch Shaun Whelan, out of home controller said: “When you are the number 1 best selling meat snack brand in the world you need to ensure that you continue to listen to customers comments and take on board any changes to consumer preferences. Our new recipe slices the meat just a little thinner, making it even juicier and even more tender.”

Complementing the new recipe is all new packaging for the three strong jerky range of original, sweet & sour and teriyaki. The new packaging ensures that Jack Link’s jerky range has the same striking style as that of, the recently launched, Jack Link’s biltong.

The new packaging aims to make the range more attractive to the widest possible audience and make it stand out even more front the back bars of pubs, sports clubs and gyms.

With its healthy content and high protein source, meat snacks sales have flourished but there is still huge headroom for growth. To help this opportunity for businesses to benefits from the sales and enable as wide as possible distribution Jack Link’s has launched to highlight the benefits in adding a Jack Link’s jerky or biltong product anyone running a pub or sports facility as well getting free samples to enjoy.

Order your samples by clicking the link here.


Leave a Comment